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Sustainable Coffee

Thank you for helping the Soul Full Cup to show our concern for the environment and

our commitment to being a socially responsible business.

Shade Grown

Shade-grown coffee is grown under a canopy of shade trees, which enriches soil and provides habitat for birds and other wildlife. Although this is an expensive certification for coffee growers to attain, about 95% of organic farms are shade-grown. Proponents say that the costs associated with shade-growing practices are a small price to pay for the continued health of birds, wildlife and farmers around the world. Support shade-growing practices by trying our El Salvador, Paradise Island, Venus and Rainforest coffees.

Organic Coffee

Organic farming uses sustainable agricultural methods that respect the environment and wildlife. It is based on minimal use of off-farm inputs and on management practices that restore, maintain and enhance ecological harmony. Global trends in pest control management are attempting to reduce, and ultimately replace the use of chemical pesticides by the introduction and encouragement of natural predators of the coffee-preying pests. And, what about taste? Many coffee connoisseurs contend that coffees grown without synthetic pesticides or fertilizers have a purer, richer, more concentrated flavor.

Fair Trade

Coffee grows in more than fifty countries. It provides employment for around 25 million people – from tiny family run farms in African countries to giant mechanized estates in Brazil. Over two-thirds of the world’s coffee comes from farms of less than twenty acres where the steep slopes and remote forest areas necessitates that people, not machines, pick the coffee. Picking the beans is hard, physical work. A picker can often harvest around 55 pounds of green beans each day. Fair-trade coffee is not valued according to commodity market prices, which are often well below the costs of production. Rather, fair-trade coffee reflects an artificial floor price that guarantees farmers a living wage. Guaranteeing a floor price for coffee benefits small independent growers directly. Supporting fairly traded coffees means that you are helping improve the roaster-producer relationship, which brings developing world coffee farmers out of poverty. Fair-trade organic coffees guarantee fair wages and democratic working conditions for coffee farmers all over the world.